The guys from USF blew my mind, too.
I see great benefits from the partnership, eventually. Maybe not in my lifetime, but since TV is going to be here forever, those living the lifestyle in 2020 will certainly benefit.
I participated in the first of USF's programmed focus groups on 4/26 and was excited then of the prospects, as well as excited that I and the rest of the group educated the interviewer a bit about this unique place!
SWR