"limited" should mean that the quantity produced is thought to be less than the quantity people want to purchase. In other words there aren't enough to go around.In some cases this is wishful thinking on the part of the manufacturer. Probably true with Ferrari, probably not true with Toyota.
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. . .there is nothing better for people than to be happy and to enjoy themselves, and also that everyone should eat and drink, and find enjoyment in all his toil. . .
Ecclesiasites 3:12
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