It's only intended to impress those who don't understand the manufacturer's line-up. Amazing how many people that can include. In reality it means that a few non-essential frills, costing a few hundred dollars, are included in the sticker price that has been inflated by thousands.
Rather like the old-time dealer's ploy of insisting you take a new car home for an "overnight evaluation" knowing that once the neighbors spotted it in the driveway, you would be embarrassed to not complete the deal. Gotta love it!
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