I believe that the phrase "The White House said .. or feels..." definitely means it is the feeling or stating of the President. The VP, the Chief of Staff, the First Lady are all components of the Presidential office. Their viewpoints are also considered feelings of the President when issued in an official release.
The official spokesperson for The White House is the Press Secretary.
It has been that way, is that way, and will be that way.
Side note: it takes approximately 300 gallons of paint to paint the exterior of the White House.
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