NE has and are cheaters. Their problem is they got caught. All the analysis of how PR usage suckers those who listen to the media, etc is smoke trying to divert from the very basic point. The Patriots cheated and have cheated and how anyone wants to deal with that is their business. To go into denial is a disorder that will not be changed by a few notes in TOTV's. Stay on point: They cheated in the past and there is no basis to believe they cleaned up their act.
Remember the best predication of the future is the past. Hope that rings a bell for some.