If you're buying unfiltered olive oil at $3.99 for 16 ounces, and you believe it's for real, you should do some more reading on the olive oil fraud.
Here's a good article for you to read. They were mentioned as trustworthy olive oil producers in the article on the fraud, along with other companies, and you can get their oil at Publix. They don't filter any of their oils.
http://consumers.californiaoliveranc...he-difference/
It is a decent price for the real thing, and you get what you paid for, plus excellent taste as well. We use it, and it holds up a long time, as long as you say it takes for you to finish yours. Really, VPL, give it a look-see. I was sold on only oil from Italy till I read the article about the fraud that mentioned this as one of the trustworthy companies.