I had a recent experience at CVS on a much smaller scale. I looked up Florida sales tax law and found the following simple explanation.
If you get a negotiated price, you pay the tax on that price. If you get a store coupon reducing the price ie 10% discount , you pay tax on the reduced amount. If you get a reduced price due to a manufacturers coupon, you pay tax on the ORIGINAL price.
I am not an expert on this issue but that is the example I found on the net.
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