These tax issues are typically guided by the State. I know in GA (where I previously conducted business) FREE is not always FREE either! In GA If a business sells a product Buy one Get One FREE they have the option to charge tax on the amount of the 2 items and pass along the taxes to the consumer OR absorb the Tax and collect tax on ONLY the purchase amount. I found businesses were split about 50 / 50 on which way they chose to conduct their Tax policy. Either way, the Business has to pay the Tax to the state on BOTH the items therefore many businesses collect tax on the FULL VALUE OF THE ITEMS PURCHASED at regular retail price! I am unsure of what Florida Tax guidance states but it does vary state to state.
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