Perhaps the lower sales has more to do with their decision 18 months earlier to do away with the "Pick your home" "Pick your site" and "Pick your final finishes" to prebuilt inventory homes only. They reversed that decision a few months ago to address the lower sales issue and customer disappointment in the lack of a selection process. Some of the homes were pretty bland looking to say the least. The heavily discounted homes were the ones that seemed to garner the least amount of attention.
I'm sure things will start picking up again soon.
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