I 've had WOW in Michigan for 15 or so years.
Good customer support and they show up on time.
Rates are a bit cheaper than Comcast.
The only issue I had was with their Ultra service which is similar to Direct TVs Genie... 1 DVR for the entire home. The DVR was fine. The issue was the dropped internet signal. Maybe that was resolved. Yes competition is good. They are already in FL in Panama City and Pinellas County which I think might be Clearwater.
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