from national geographic
TV Networks Lose, Golf Courses Win
Daylight savings time has some unexpected winners and losers when it comes to how Americans spend their time and money.
Research shows that given an extra hour of evening daylight, many Americans use the time to go out and do things rather than watch the television shows they'd normally view at that time.
Nielsen ratings during the hours impacted by the change show large declines during the first week of DST—as much as 10 to 15 percent, even for popular shows.
"If the sun sets at 7:00, then more people are inside at 7:00. If it sets at 8:00, more people are inside at 8:00," said David Prerau, author of the book Seize the Daylight: The Curious and Contentious Story of Daylight Saving Time.
"They are still going to watch some TV, they are just going to watch it later."
Theaters also take a hit, Prerau added. "When it's dark early, people may feel it's a good night to take in a play or a movie. But when it's going to be light until 8:00, they may decide to take a walk or do something outside."
That means recreational facilities from golf courses to garden supply centers see a spike when DST begins.
"That hour of evening light might make the difference whether somebody feels they have the time to go out and play tennis or start a garden, or whether they don't," Prerau said.
Criminals Hate Daylight Savings Time too
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