Did you ever think about the logic behind a recycle bin at the Post Office centers?
Cut down a tree, haul it to the papermill, ship the paper to the printing press, delivery the magazine 1500 miles across the country, stuff it in your mail box, pull it out and throw it in the recycle bin, and start all over? BTW I can't mail a 1/10th of the weight at the same price. I think I'm actually helping fund the insanity.
Below is a site that works. We eliminated more than 30 junk magazines a month.
http://www.catalogchoice.org/
If you have any other suggestions to reduce waste I'm interested.