Isn't that what college about making money" at least some " jocks" might get free education out of it. I think it's two way street. Some have NO attention graduating and using the collage for stepping stone. So not all the NCAA. Just wait when football and basketball get's invaded by foreign players taking all the scholarships like in tennis.
There lots of free rides in colleges some "jocks" that are lucky enough to get one small portion. The scholarship program it to attract best abilities regardless of the reason for profit for that college. Bottom line it's ALL aBout money.
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