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Originally Posted by Indydealmaker
How is this any different from any other Premium Memberships? One that comes to mind is Amazon Prime. Excellent value.
What about the widely used Discount Books? What is wrong with purchasing access to special benefits and pricing?
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Good point. It's not different at all. Consumers paying a fee for a membership that saves them money on goods and services is very common. I don't know why this loyalty card bothers so many people that don't intend on buying it in the first place. And I would venture to guess that many of those same people have paid to join clubs like AAA Auto Club, Costco, Sams, BJ'S Warehouse, Disney discount vacations, Diners Club, etc. Same thing...