I don't think I feel embarrassed but I think the jingle worked against them for some people.
When I told my son about the villages he told me that they had been advertising for years on the golf channel and he was surprised I missed it. I think I tuned the commercials out because of that jingle. That jingle sent the message to me of old fashion, corny and gimmicky. It was an advertising tactic used by used car salesman and mattress kings. No one wants to be tricked.
I think it sent the wrong message. If they portrayed the villages honestly they would have had my interest sooner. To my regret, it got in my way.
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