There is a hearing loss support group in the villages and they should be your first stop. The group is run by
abf@abfinlayson.com but they only meet Sept-May.
I would see a Doctor of Audiology and not a person in a storefront that sells only one line of products.
If you are a member of the villages health united healthcare plans they have hearing aids for $100 per ear that my wife describes as not bad.
Her regular hearing aids are closer to $2,000 per ear.