Take a look and listen to these jingles from the 50's.
Top 10 TV Jingles from the 1950's
They remind me of the villages jingle. The jingle is sung by a choir. It's possible maybe even likely that the jingle was selected to appeal to people who raised their children in the 50's and they bought on the historical side and 20 years later appealed to the children who were raised in the 50's and moved in the Sumter area as the village grew. So it's brilliant appeal is that it's both hip to some and nostalgic to others.
That is unless you are one of those lost souls who rebelled against the older generation and didn't trust anyone over the age of 30. Now I can't swim with anyone under the age of 30 in my neighborhood pool.