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Originally Posted by missypie
Absolutely Love Trader Joes. I guess I fell in love with them when we lived In California. When I go to Winter Park I go to TJ's, Ito's a cult following I guess. The merchandise is just different. It just depends on where you are from and your shopping desires.
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Missy, You hit the nail on the head! The merchandise is just "different". TJ's array of gourmet items is unusual and unforgettable. And the Holiday season is magical at TJ's, with all the Italian and German foods they import that help keep Holiday traditions alive. And as for Three Buck Chuck, we can laugh, but many of Chuck's cabernets have won gold medals in international wine competitions.
TJ's is not about driving out the competition...you would probably not abandon your regular grocery store to shop there exclusively. It's about expanding your access to specialty items that are generally unavailable anywhere else.