Quote:
Originally Posted by Justus
Missy, You hit the nail on the head! The merchandise is just "different". TJ's array of gourmet items is unusual and unforgettable. And the Holiday season is magical at TJ's, with all the Italian and German foods they import that help keep Holiday traditions alive. And as for Three Buck Chuck, we can laugh, but many of Chuck's cabernets have won gold medals in international wine competitions.
TJ's is not about driving out the competition...you would probably not abandon your regular grocery store to shop there exclusively. It's about expanding your access to specialty items that are generally unavailable anywhere else.
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Great post. Agree completely.