"There is a great book out titled, "The Believing Brain" Author is Michael Shemer. It brings forth the theory that first a person decides what he wants to believe and then goes through the process of proving what he/she already believes."
Nice theory to write a book on. It all boils down to the extent to which an individual is "intellectually honest." We all fall on a different place on that continuum . . . so the theory applies more for some than for others. In other words, you can't put everybody in that box.
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