He is a strong candidate and definitely knows politics.

It was kind of name recognition in reverse, though. His campaign signs do not have the last name of Bush on them - just Jeb. Also, George HW Bush and George W Bush were not in attendance at their son and brother's campaign kickoff. It is like they are definitely downplaying the fact that Jeb is also a Bush - and we should forget the family name of Bush.

Maybe the George HW Bush slogan of "no new taxes, read my lips" or the infamous and non-existent weapons of mass destruction in Iraq of George W. Bush are things the Jeb Bush campaign managers want people to forget comes from the same lineage as their candidate.