I think it has been addressed by the media to be a downplaying of the last name and to sever ties associated with the name in hopes of a "new" start.

However....Jeb seems to be doing a bang up job screwing up his own campaign without help from his family so me thinks it is a moot point.

I had such high hopes for him...so very disappointed.

I don't like politics....I don't like the arguing and bickering and name calling...it just is not my cup of tea. It pains me to think how long we have to endure all of this.