My responsibilities for 35 years included creating product names and protecting my employer`s Trade Styles , Slogans and Trademarks as a senior marketing manager .
In order to maintain Legal Rights to a Trade Mark / Corporate Brand name / product name etc . It is encumbent on the part of the owner of the " Mark / Trade-style / Product Name " to " defend " in writing their exclusive right to it .
" defend " their exclusive right to it .
Failure to do so causes the Owner of the Trade-Style to eventually lose their exclusive right to it and folks like me to lose my job !
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