[Packer Fan]

Originally Posted by Buffalo Jim

My responsibilities for 35 years included creating product names and protecting my employer`s Trade Styles , Slogans and Trademarks as a senior marketing manager .

In order to maintain Legal Rights to a Trade Mark / Corporate Brand name / product name etc . It is encumbent on the part of the owner of the " Mark / Trade-style / Product Name " to " defend " in writing their exclusive right to it .
" defend " their exclusive right to it .
Failure to do so causes the Owner of the Trade-Style to eventually lose their exclusive right to it and folks like me to lose my job !

That is all true, by the book. However, they could have negotiated to charge them $1.00 for the rights or maybe 3% of the profits or something - not just cease and desist. Pretty lame.