Quote:
Originally Posted by rlcronin
I agree it seems petty, but I hear that if you own a trademark and do not take steps to protect it, you can lose it. Perhaps that factored into the decision.
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bc
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bc:
They've already lost it in a sense.
You can't own a mark (that pertains to a brand of Retirement Community), then give it away as a place name to the Post Office and Highway Departments, then try to call it back. After you put it in the public domain as a place or thing (noun) instead of an adjective that describes a product or service, it's out there for anyone to use.
The defense would be, my business name or ad is referring to the "place" called The Villages, Florida, not the Retirement Community in central Florida, by the same name.
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