I have painted several cars over the years, so I understand your problem. It might be possible to have an automotive paint shop match the existing color, and be able to fade in the new paint to the old, however this will not be cheap.
You could pick a contrasting or offsetting color, and paint just the areas where the names were.
There are many variations of gold automotive paint, and you could go to one of the larger auto parts stores and carry out cans of paint, to see if you get lucky and find a close match.
So short of painting the whole cart, these are my ideas.
Hope this helps.
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Pennsylvania, for 60+ years, most recently, Allentown, now TV. 
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