The "Western" theme is based on the cattle industry history around there not Michigan. The naming is all up north though. I remember Brownwood (Michigan) back in the day and it was something else. I still go there every time I'm up there…..it's been 2 years now. Always load up on jams, jelly, mustard and such.
I personally have only been through BW on the tour bus (right when WOB opened). I'm sure once the development around it fills out more merchants will be interested.
Interesting thread, enjoyed reading all the twists and turns