[JoMar]

The advertising campaign, while we are young, was developed to encourage faster play and was supported by Nicklaus, Palmer and Player. There position was that today's generation will not spend 4 - 5 hours on anything unless there is something they get in return. The campaign came out after the CBS special on dying golf including the closing of many courses and contained the comments of the three legends. One of the points was that the costs to maintain and insure the courses continue to rise yet the public's search for a cheap course are at odds. The larger cup, the shorter tees were just a couple of their suggestions (ok, I can't remember the others). The game is generational and without incentive millennials just don't seem to have the interest.