I am late to the conversation, but OP is correct. What a madhouse! I have actually never been to a SteinMart before, nor ever been to a store opening day. Went with a friend, and saw two loooooong lines as we walked in the door, so decided to just look around. It seemed to me that as far as women's clothing (correct me if I'm wrong), there were a lot of high end brands that were marked down significantly, yet still pretty pricey. Also lots of wool and clothes I would wear during an Indiana winter. Not so sure about wearing it here, although I have not been through a Villages winter yet.
Went to Tuesday Morning after we left there, and found prices on items I would pay if I needed anything.
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