I don't feel like it is my obligation to move, or ignore the rudeness of other's ruining my movie experience. I have not gone to the movies in about 30 years because of these rude people. My wife still goes with friends and wishes I would go with her. I find it much better to watch the same movies on a large screen TV at home. I can also pause the movie if I wish to use the restroom or prepare a snack.
Back when I was young(er) and one of the last times I went to the theater, two teens up front were making crude and loud remarks, ruining the experience. Finally, having absorbed way too much of it, I stood up in the theater and shouted at them "YOU TWO, Shut Up" pointing at them. They hunched down in their seats. When the show was over, I waited in the lobby while my wife used the restroom and watched as the two came out. When they saw me, they looked immediately away and hugged the wall as they hastily left the theater. Hopefully they learned a lesson. I am much older now and not as inclined to subject myself to the misery of paying for an uncomfortable experience. There no longer is a penalty for rudeness, and the law even protects these rude people from any consequences of their actions. If the movie industry wishes NOT to lose business and money, it would be wise to figure out a way to minimize obnoxious behavior in their theaters. Not that it makes a whole lot of difference, but they have lost my business long ago.
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