The answer is driving everybody up the wall. Incentivize a driver's safety school. Save on your policy if your past a certain age and graduate from a driving simulator without running anyone over and of course several hours of book learning skills. Can you imagine the pride this could build in people and the chance to teach them in an orderly fashion how to properly negotiate different Villages road situations without blowing someone's wig off. And even though they have to pay if they save on their insurance...Winner, winner, chicken dinner. You'll be a billionaire. Open this next to a carwash where the people drying the car are clothed, topless, wearing a speedo. Have a menu. mix & match. Best of luck to you. Probably better off putting your money into Lobster futures.