Let's all face it too many of us know" the price of everything and the value of nothing" but that insurance policy when activated becomes a life safer or that expert that waded trough all the complication saved you a fortune.
Cable companies are in constant competition with competitors, suppliers , advances in changing technologies ,regulations, etc.
Even today, a homeowner cost can be a television set, a hook up with an antenna and the electricity to run it. That works for many people
I never believed any merchant who touted the words "free" even the air we breathe has a cost because of EPA/government regulations
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