This I can tell you from dealing in the construction business around The Villages.
If you have Villages in the name, most will assume that you or your company are part of The Villages or one of the main contractors they use.
Lots of people have the thought that if you are a main contractor or supplier to The Villages, that the price is jacked up and will cost a lot more if you had contacted a smaller Contractor. Has nothing to do with The Villages or the Morse's conducting business smartly or otherwise. It is just a fact.
The OP was simply just trying to clarify what they might have been told at the Garden Show. I would also think the same if I did not know better. No fault in stating the obvious.
This is just a simple thread, no need to blow it up.
Ease up Trigger, It will all be alright..