Certainly there has been tons of market research done on the topic of non internal combustion vehicles. And certainly there is a huge market for electric cars as the Bolt and Tesla III. The gvt tax credits provide a springboard as well.
I would believe the sweet spot of that market is congested metro areas, with many commuters traveling less than 100 miles per day, some of it idling in traffic etc, where the second car is the commute car and another for occas longer distance needs, higher disposable income, environmentalists, etc etc. The prime growth market now being LA & SF & Seattle.
We have a Prius now for 5 years, and must say - it's great not having the int combustion engine running all the time - only when needed, and getting 50+mpg without trying.
For those with the $ and needs for an elec car - more power to them. I hope that market swells and that nat gas vehicle market blooms too.
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