Quote:
Originally Posted by treetop
If The Villages, as a demographic, does not fit the rebranding strategy (that seems to be geared toward the Millennials) they will pull out of the area. TGI Fridays did not leave because they were not making money...it was because they are refocusing their efforts on a different market. Same thing going on here.
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TGI pulled out because the chain went belly up. Nothing to do with the Villages demo. Any chain that does well here will stay here.