What that image is - is the real time activity on my computer network at home to the internet. As you can see, there are dozens of sites (yet I was on only this site). They are feeding your information to dozens of other sites - and you as a user agreed to do so.
So, in doing so - TOTV as well as other places (your ISP for instance) - can direct you to see the content that they want you to see. If you were to Google "brakes for a 2001 Pontiac", for a while you are going to get ad's from other sites selling parts (for a 2001 Pontiac). They can also defer you away from sites that are defaming them, competing against them or block you all together from sites they do not like.
Of course, this is all in the User Agreement that you and I agree to when we got our accounts.
(My PC is 10.10.2.13)
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