Personally I thought is was lame and is indicative of why Colbert's ratings are in the toilet.

When someone says Cruze I automatically think liar and when someone says Jeb, I think low energy.
I can't help it, and you probably can't either. Trump has a way of nailing what everyone subconsciously thinks of a person.
Hence the name crooked for Hillary because, deep down, everyone knows she's a crook and her negatives prove it.