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Originally Posted by graciegirl
Excellent response. Also good to hear from another doctor I respect.
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Putting aside GE'S pooh-poohing the value of sales reps, he does have a valid point in that patients get cured by doctors writing prescriptions. But in actuality patients get cured by taking the prescribed drug. And chances weren't that good that the patient would leave the doctor's office with the script in hand and head to the pharmacy. The rate of unfilled prescriptions was alarming. Lucky for us electronic prescriptions are now the norm. They are sent by the doctor to the pharmacy of the patient's choice, and the patient is called to to pick it up. And called again if not done in a timely manner. And when a patient has the prescription in hand there is a high likelihood of compliance.