[Talk Host]

While watching (listening to) television, have you ever heard the announcer say, "Closed captioning brought to you by............? That means that an advertiser has paid a fee to provide the service. No station picks up the fee on its own, they sell advertising to cover it.

I have been in the radio and television business for 45 years and our sales staffs have always sold advertising to cover the cost of everything we do, from business travel, to clients lunches and dinners to "closed captioning." Ever see that little wording at the end of the newscast that says something like, "Mr. Williams wardrobe provided by Goodwill Industries?"

I would believe that there are hundreds, if not thousands, or companies that would delight in paying the cost of closed captioning for residents of the Villages. Don't forget, their ads are not targeted to just the hearing impaired, they are visible to everyone.