"Win or lose, Trump has brought the language and sensibilities of cable TV to presidential politics. This is a relatively small transgression in a campaign that has involved groundbreaking appeals to ethnic and religious resentment. But there is a rhetorical strategy at work here worth noting. In recent rallies, Trump — in addition to telling people to go “F---” themselves — said he would “beat the s---” out of anyone attacking us and has now charmingly (and by “charmingly” I mean loathsomely) called Ted Cruz a “p----.” Trump identifies crudity with populism, as if using words of four letters were a protest against prim elites. Rough language is intended to convey strength and authenticity. On both counts, it amounts to deception."
https://www.washingtonpost.com/opinions/trumps-foul-mouth/2016/02/08/853641da-ce86-11e5-abc9-ea152f0b9561_story.html
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