True story : Back in the days of the "Pepsi Challenge" - we had picked our colors in the gang wars of Sucrose...it was Coke. Pepsi was akin to bringing a Salman Rushdie book into CCD.

So, few years go by. We live in a house on Pensacola Beach, on the water. Someone (a guest) had picked up a 12 pack of Pepsi for a party and had put it on the kitchen counter.

Being a wise man. My father took the case of Pepsi, threw it off of the balcony (house on stilts)...and into the Gulf of Mexico (well, the sound).

I now see how wise he was...