Painting with a broad brush never seems to get the job done right.
I'm sure Talbot's did their marketing research and I am certain, a big chain store will have the resources to succeed.
Some people talk like a 20 minute drive is the the other side of the world.

People go where they need to go, to get what they need.
BTW - I go to MVP and am 15 years older than my friends in their 50's, In terms of exercise, I run circles around them.
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"It doesn't cost "nuttin", to be nice". 
MOM
I just want to do the right thing! Uncle Joe, (my hero).