Creating a sense of urgency to buy was once an effective part of TV marketing. Buyers who were not yet retired would often feel that urgency and would buy and then rent their homes until they could be here themselves. Much of their concern was over buildout and the potential for price increases.
I have watched the TV market for more than 10 years, eventually bought, but never bought into that sense-of-urgency thing.
But now, buildout looks far away and prices are not going up so fast. Has that slowed the "buy early" part of the market? -- especially for the new market?
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