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Originally Posted by photo1902
I believe its NBC who is keeping DirecTV from broadcasting. Not the other way around.
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WESH, the Orlando NBC affiliate, is owned by Hearst. This year Hearst demanded a tripling of the "carriage fee" payable by DirecTV for the right to carry the signal that Hearst broadcasts over the air to viewers for free. DirecTV said NO...and good for them IMHO.
My guess is that NBC, the broadcast network, will put tremendous pressure on both Hearst and DirecTV to settle somehow. Until they do, all those viewers with DirecTV are not able to see the ads that NBC charges advertisers a pretty penny to place on NBC. You can be sure that the advertisers will be demanding a discount or refunds as the result. That will come right off the bottom line of NBC's already sparse profits.
There'a always another angle, of course. Maybe NBC won't pressure Hearst at all. Don't forget, NBC is owned by Comcast, so every viewer who quits DirecTV because of this kerfuffle has a good chance of signing up with Comcast.