Without going into detail some considerations are that it costs about $1.5M to build a tower and about 18 months. Further, ATT have a good fix on what is and what is not being covered in The Villages and with some push will do things to correct the problem but there should be a significant number of residents without or poor cell responses. There are 2 types of AT&T stores in The Villages, one is a Corporate Store and the other a franchise Store. You should be sure you are dealing with a Corp. store and it may pay to insist that you will not pay the 200 for a booster and you want one for free and will return when your area gets cell coverage. Just some suggestions ideas (As an aside it takes the 18 months to get gov. approval, secure the land and build the tower).
