Quote:
Originally Posted by manaboutown
Actually Cinco de Mayo is not celebrated in Mexico except in the state of Puebla where the obscure battle occurred. Mexican (Chicano) immigrants in California started to celebrate it from the 1940's onward but the big push came in 1989 when the Gambrinus Group, a San Antonio based beer importer of Corona and Grupo Modelo, launched an ad campaign to encourage Mexican immigrants to drink Mexican beer on that day. So a beer company largely launched Cinco de Mayo into what it has become today! How Corona Made Cinco De Mayo An American Holiday | VinePair |
Cinco de Mayo is huge in the Chicago area. The weather is finally getting nice there, and it's a chance to just party without obligations. Just like in Mexico very few Mexicans take part in the festivities.
The Lifestyle section in today's Sun features the celebration here.
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