The cost was recently raised per the website:
Village Resident and Resident Guests
Staying within The Villages $40.00 per person, each way
Renters $40.00 per person, each way
Renter's Guests $50.00 per person, each way
Non-Residents $50.00 per person, each way
See link:
http://www.thevillages.com/aboutus/shuttleSchedule.htm