You don't have to give them any information, just pay the full price for everything at the store.
What do you think the purpose of the reward card is? It's to get you to buy more things, and they do that by targeting the advertising and inventory to your demographic. That's why they want all the information they can get. And in answer to your question, yes it does matter if you're 16 or 60, different age groups have different buying habits and needs, don't believe it, go look at the diaper isle at Winn Dixie here in TV, there are more adult diapers than baby diapers. Why, because they know they've learned the demographics of their customers and there's not a lot of need for baby diapers here in TV.
If you don't want to help them target their advertising then they don't need to give you any discount or reward, it's their game and they make the rules and set the prices. No such thing as a free lunch.
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