On a positive note, why not? The service is free. It is not an extra cost to the USPS (Other than signing you up) since they already scan the mail to sort it. If it proves to be of no value, you can opt out.
Of interest though, the USPS is somewhat confirming that free EMAIL works better than snail mail.
Thinking ahead, what if you could just delete the unwanted USPS mail electronically?
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