You are the person in charge of your personal finance destiny. My wife has from day one when we began our marital journey dedicated time to peruse the advertisements and then listed what she needed and at what store offered the best price for that item. it takes practice, it takes advanced planning and it takes patience.
If you don't or can't to, or don't believe that pre-planning before you purchase is worth your time and/or that it is only saving pennies then you have made the right choice for you.
For people like the Mrs. the market is made by a willingly seller and a willingly buyer both having an understanding of that market. she likes kicking the tires.
A store any store is going to charge what the traffic will bear. Its the basis of capitalism
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